For starters, says one expert, “A gay in is somebody who reprents the termatn to be who they are — and [is] unapologetic for ."
Contents:
- JAGUARS ASSOCIATE STRENGTH COACH KEV MAXEN COM OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
- WHAT MAK A ‘GAY IN’?
- WHAT MAK JUDY GARLAND A GAY IN? EXPERTS EXPLA WHAT SHE AND OTHERS, OM DIANA ROSS TO MADONNA, HAVE MON
JAGUARS ASSOCIATE STRENGTH COACH KEV MAXEN COM OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
JACKSONVILLE, Fla. (AP) — Kev Maxen, an associate strength ach wh the Jacksonville Jaguars, has bee the first male ach a major U.S.-based profsnal league to e out as gay. * gay icon *
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
WHAT MAK A ‘GAY IN’?
“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.
WHAT MAK JUDY GARLAND A GAY IN? EXPERTS EXPLA WHAT SHE AND OTHERS, OM DIANA ROSS TO MADONNA, HAVE MON
Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.