Contents:
- IS THERE A GAY COUPLE THAT INSURANCE AD?
- CABLE TV PROGRSIVE LIBERAL COMMERCIALS WH GAY, BLACK AND WHE COUPLE INDOCTRATN AND BLACK SUPERRYCABLE TV PROGRSIVE LIBERAL COMMERCIALS WH GAY, BLACK AND WHE COUPLE INDOCTRATN AND BLACK SUPERRY
- PROGRSIVE INSURANCE GAY AD
IS THERE A GAY COUPLE THAT INSURANCE AD?
Is There a Gay Couple That Insurance Ad? The tall guy’s speech and mannerisms seem to be trippg a lot of folks’ gaydar. Ads featurg gay characters are exceedgly rare, borrg on nonexistent, when to mastream work televisn.
CABLE TV PROGRSIVE LIBERAL COMMERCIALS WH GAY, BLACK AND WHE COUPLE INDOCTRATN AND BLACK SUPERRYCABLE TV PROGRSIVE LIBERAL COMMERCIALS WH GAY, BLACK AND WHE COUPLE INDOCTRATN AND BLACK SUPERRY
(It may be ditive that GLAAD’s Commercial Closet, a reposory of gay-themed ads, clus several spots that are merely “gay vague”—for stance, this Bud ad which a guy rehears his marriage proposal while kneelg before a male iend. ) Perhaps this Progrsive ad was signed to spl the difference: subtly wkg at the gay muny while makg no five statement on the characters’ sexualy. They’ve even done explicly gay-themed ad mpaigns the past—albe not on TV.
One prt ad that ran gay publitns showed a sepia-toned photo of two men, along wh a ptn: “Generatns later, this portra reached the mantel. So I asked Progrsive’s chief marketg officer, Larry Bloomenkranz, if the televisn ad was tend to have a gay vibe. “The ad was not wrten specifilly to be gay.
Bloomenkranz regnized an opportuny and started nng the ad on Logo, a ble work that targets gay and lbian viewers.
PROGRSIVE INSURANCE GAY AD
“Seven percent of hoeholds the Uned Stat are head by gays and lbians, ” says Bloomenkranz. “There’s nothg particularly gay or straight about , ” says Bloomenkranz. Intentnal or not, the ad wh the two guys succsfully walks the tightrope between gay and straight.