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Gay-Cod Suba Ads Return to Mastream AdRpect Advertisg Edutn Program advot for advertisg that rpects the diversy of all, specifilly genr inty/exprsn and sexual orientatn, for a more acceptg society and better bs rults. The only anizatn of s kd for any mory, CCA is a iend of bs, not a prsure group, guidg advertisers away om LGBT stereotyp, homophobia & transphobia g bs ratnal.

Contents:

HOW SUBA SAVED SELF BY MARKETG TO THE GAY MUNY

NPR's Pla Money podst looks at how Suba began marketg to the gay and lbian muny, and how helped turn around the pany the '90s. * subaru gay advertising *

It was such an unual cisn—and such a succs—that helped ph gay and lbian advertisg om the g to the mastream. Mastream movi and TV shows wh gay characters—like Will & Grace—were still a few years away, and few celebri were openly gay.

When Ellen Degener beme a rare exceptn 1997, and her character the show Ellen me out as gay an episo of the s, many pani pulled their ads.

”At that time, gay-iendly advertisg was largely limed to the fashn and alhol dtri. When a 1994 IKEA ad featured a gay uple, the Amerin Fay Associatn, a nonprof, mounted boytts, and someone lled a (fake) bomb threat to an IKEA Poux explas, the attu of most bs toward LGBTQ advertisg was: “Why would you do somethg like that? You’d be known as a gay pany.

GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?

” In the 1990s, Poux worked at Mulryan/Nash, an agency that specialized the gay market. “All the l of marketg went out the wdow at this fear” of marketg to gays and lbians, he says. Wrg The Huffgton Post, the reporter Ron Dicker ptured some of the cultural nfn that followed:When one Suba ad man … proposed the gay-targetg ads talks wh Japane executiv, the executiv hurriedly looked up “gay” their dictnari.

*EN.BEAR-MAGAZINE.COM* SUBARU GAY ADVERTISING

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