The Barilla pasta ntroversy explodg on social media right now has drawn the attentn not only of die sce makers, but two major petors (Buoni and Bertolli) as well as ctomers. Over on Facebook, Barilla pasta’s gay marriage ntroversy has opened a door — and both Buoni and Bertolli have slipped through alongsi the “fabulo […]
Contents:
- 6 SCMPT PRO-GAY PASTAS
- THE PASTA BS IS IN A STATE OF CIVIL WAR OVER GAY RIGHTS
- BARILLA FAC BACKLASH AS RIVAL PASTA BRANDS RELEASE PRO-GAY ADVERTS
- BARILLA PASTA BOYTT: CHAIRMAN SAYS GAYS CAN FD ANOTHER BRAND TO EAT, INTER REPLI "WILL DO!"
- PASTA COMPANI JUMP ON BARILLA'S PR {FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY DAN AVERYSEPTEMBER 27, 2013/3:34 PMBY DAN AVERYSEPTEMBER 27, 2013 / 3:34 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"PASTA COMPANI JUMP ON BARILLA'S PR NIGHTMARE","DATEPUBLISHED":"2013-09-27T19:34:10.000+0000","DATEMODIFIED":"2013-09-27T19:34:10.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"DAN AVERY","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE SCE HASN'T EVEN OLED ON THE PUBLICY FLAP OVER BARILLA CHAIRMAN GUIDO BARILLA SAYG HE'D NEVER E GAY PEOPLE HIS ADS, AND RIVAL PASTA MAKERS ARE ALREADY JUMPG TO MUDDY THE RAGU. BERTOLLI POSTED TO S GERMAN FACEBOOK PAGE AN IMAGE SHOWG NOODL OF DIFFERENT VARIETI HAPPILY PAIRED TOGETHER AND HEADG TO A BIG POT OF SCE. AN ADJOG MSAGE READS "PASTA AND LOVE FOR ALL!"{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"WE JT WANTED TO SPREAD THE NEWS THAT BERTOLLI WEL EVERYONE, PECIALLY THOSE WH AN EMPTY STOMACH," SAID A {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}IT'S NOT THE FIRST GAY LOVE THE BERTOLLI HAS SHOWN: BACK 2009 THE PANY TEAMED UP WH LOGO FOR A PROMO FOR S OVEN BAKED MEALS. ABBONDANZA!{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}BUONI, KNOWN FOR S PREMA SC AND H PASTAS, POSTED A SIAR SENTIMENT ON S FACEBOOK PAGE:{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS
- BERTOLLI PASTA TOUTS PRO-GAY STANCE AFTER RIVAL BARILLA’S MISSTEP: VIDEO
- BERTOLLI RELEAS GAY-INCLIVE AD AS BARILLA FAC BACKLASH
- PASTA MAKER BERTOLLI HAS BEEN GAY-IENDLY FOR YEARS
6 SCMPT PRO-GAY PASTAS
Here are some tasty optns for those wantg to follow Barilla's antigay chairman's advice and 'eat someone else's pasta.' * bertolli pasta gay *
When Guido Barilla, chairman of Italy-based Barilla Pasta, said that his pany will never e a gay uple his ads and if that angers LGBT folks, they should jt eat someone else's pasta, untls LGBT people and straight alli around the world did jt that.
To help you spend your hard-earned gay dollars on worthwhile brands, we've llected six fabulo gay-iendly pasta brands that n easily replace Barilla's spot your pantry. The German arm of the pany took to social media Friday morng to distguish self om s gay-hatg B-named petors wh a new image (above) acpanied by the ptn "Love and pasta for all! ")"We jt wanted to spread the news that Bertolli wel everyone, pecially those wh an empty stomach, " a spokperson for Or im Hafen, Bertolli's social-media agency Germany, tells AdWeek, which pots out that the brand has been gay-iendly the U.
THE PASTA BS IS IN A STATE OF CIVIL WAR OVER GAY RIGHTS
Here's how Bertolli is g a pro-gay social media msage to palize on the anti-gay ments ma by Barilla chairman Guido Barilla. * bertolli pasta gay *
And even though has new owners, has the same great gay fan base. And we all know you n't be homophobic and survive a farmer's market crowd. Yterday, we told you that gay rights supporters were boyttg Barilla, the world's largt pasta maker, after the pany's chairman said he would never e a gay fay one of his, one of Barilla's biggt rivals is takg advantage.
BARILLA FAC BACKLASH AS RIVAL PASTA BRANDS RELEASE PRO-GAY ADVERTS
* bertolli pasta gay *
The Facebook page for Bertolli's German un displayed this pro-gay image to nvce angry former Barilla ctomers to start g Bertolli pasta sce, stead:. Ad 2009 that picted a gay uple. Over on Facebook, Barilla pasta’s gay marriage ntroversy has opened a door — and both Buoni and Bertolli have slipped through alongsi the “fabulo Beekman boys” showg support for LGBT equaly.
Sce Barilla me unr fire for the CEO’s Wednday night remarks about “classic fay” valu excludg gay folk, ntroversy over the pasta brand has raged on s like Facebook and Twter.
BARILLA PASTA BOYTT: CHAIRMAN SAYS GAYS CAN FD ANOTHER BRAND TO EAT, INTER REPLI "WILL DO!"
PASTAGATE: Rival Brands H Back At Barilla Chairman's Anti-Gay Comments * bertolli pasta gay *
Rival pasta brands have cleverly seized on ments ma by Barilla's chairman after he sensatnally said his pany would never allow gay upl s world’s largt pasta maker is facg a fur backlash after the pany’s chairman revealed he would refe to e homosexual upl the firm's adverts. I would not do a mercial wh a homosexual fay, not for lack of rpect toward homosexuals – who have the right to do whatever they want whout disturbg others – but bee I don’t agree wh them, and I thk we want to talk to tradnal fai.
"Barilla, who says he rpects gay marriage, then aired his views on gay adoptn, statg: “I have no rpect for adoptn by gay fai bee this ncerns a person who is not able to choose. ” The ments have been met wh lls for a boytt of the pany's products, wh the hashtags #boyttbarilla and #boittabarilla trendg on Bra a spokman for leadg gay rights chary Stonewall told HuffPost UK: "It’s odd that such a tough enomy Barilla is alienatg huge numbers of ctomers this way.
"Wh so many pasta brands out there gay ctomers n easily show their disgt the next time they go grocery shoppg. The ments will surely st Barilla a pretty penne…" Barilla boyttRelated lgbtbarillapastk newsGay RightsBefore You GoYou May Like.
PASTA COMPANI JUMP ON BARILLA'S PR {FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY DAN AVERYSEPTEMBER 27, 2013/3:34 PMBY DAN AVERYSEPTEMBER 27, 2013 / 3:34 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"PASTA COMPANI JUMP ON BARILLA'S PR NIGHTMARE","DATEPUBLISHED":"2013-09-27T19:34:10.000+0000","DATEMODIFIED":"2013-09-27T19:34:10.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"DAN AVERY","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE SCE HASN'T EVEN OLED ON THE PUBLICY FLAP OVER BARILLA CHAIRMAN GUIDO BARILLA SAYG HE'D NEVER E GAY PEOPLE HIS ADS, AND RIVAL PASTA MAKERS ARE ALREADY JUMPG TO MUDDY THE RAGU. BERTOLLI POSTED TO S GERMAN FACEBOOK PAGE AN IMAGE SHOWG NOODL OF DIFFERENT VARIETI HAPPILY PAIRED TOGETHER AND HEADG TO A BIG POT OF SCE. AN ADJOG MSAGE READS "PASTA AND LOVE FOR ALL!"{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"WE JT WANTED TO SPREAD THE NEWS THAT BERTOLLI WEL EVERYONE, PECIALLY THOSE WH AN EMPTY STOMACH," SAID A {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}IT'S NOT THE FIRST GAY LOVE THE BERTOLLI HAS SHOWN: BACK 2009 THE PANY TEAMED UP WH LOGO FOR A PROMO FOR S OVEN BAKED MEALS. ABBONDANZA!{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}BUONI, KNOWN FOR S PREMA SC AND H PASTAS, POSTED A SIAR SENTIMENT ON S FACEBOOK PAGE:{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS
Guido Barilla ma some ntroversial ments about gays advertisg, the LGBT muny fired back * bertolli pasta gay *
GABRIEL BOUYS/AFP/Getty Imag; BarillaBarilla chairman Guido Barilla said an terview that his pany would "never do [an ad] wh a homosexual fay, not for lack of rpect but bee we don't agree wh them.
Barilla ntued to say that their ads foced on the "tradnal" fay and, "If gays don't like , they n always eat another brand of pasta.
BERTOLLI PASTA TOUTS PRO-GAY STANCE AFTER RIVAL BARILLA’S MISSTEP: VIDEO
Bertolli pasta has been takg advantage of s rival Barilla's misstep by postg pro-gay imagery on social media and speakg out about s support for the LGBT muny. "Pasta und Liebe für alle!" (Pasta and love for all) reads the ptn on the photo posted to Facebook (above). The pany also spoke wh Adweek: "We jt wanted to spread the news that Bertolli wel everyone, pecially those wh an empty stomach." Adweek not that the pany has produced gay-themed ads the past. Check out one spot, AFTER THE JUMP... * bertolli pasta gay *
And I have the right to boytt them or fully fund a gay porn ma a tub of lgue.
) and suggtg Barilla is the official brand of choice for Put, whose anti-gay polici Rsia have drawn a ll for a boytt of the upg wter people have happily taken Barilla up on their offer to swch pasta have posted pictur of the var ways they've rid themselv of whatever Barilla they already owner. They featured a gay uple a 2009 mercial. In the same terview, Guido Barilla said that he do support gay marriage, which is not legal Italy, bee "'s about two people who want to get married, " but said he "absolutely" do not support adoptn to gay upl, bee "'s about a person who's not the one who cis about .
BERTOLLI RELEAS GAY-INCLIVE AD AS BARILLA FAC BACKLASH
I have the utmost rpect for homosexuals and for eedom of exprsn for everyone. The sce hasn't even oled on the publicy flap over Barilla chairman Guido Barilla sayg he'd never e gay people his ads, and rival pasta makers are already jumpg to muddy the ragu. ""We jt wanted to spread the news that Bertolli wel everyone, pecially those wh an empty stomach, " said a 's not the first gay love the Bertolli has shown: Back 2009 the pany teamed up wh Logo for a promo for s Oven Baked Meals.
PASTA MAKER BERTOLLI HAS BEEN GAY-IENDLY FOR YEARS
Bertolli pasta has been takg advantage of s rival Barilla's misstep by postg pro-gay imagery on social media and speakg out about s support for the LGBT muny.
Adweek not that the pany has produced gay-themed ads the past.
Bertolli has released a gay-clive image on social media as. rival pasta maker Barilla fac a backlash over anti-gay ments. Barilla, head of Barilla, says gays n eat others' pasta.